Basel - March 22, 2018

On Thursday March 22nd Chopard revealed that from July 2018 it will use 100% Ethical Gold in its jewellery and watches. As a family run business, sustainability has always been a core value, and today sees the culmination of a vision started more than 30 years ago. Long term supporters and friends of Chopard; Colin and Livia Firth, Julianne Moore, models and activists Arizona Muse and Noella Coursaris and Chinese singer Roy Wang came to champion the gold landmark announcement, made by Chopard Co-Presidents Caroline and Karl-Friedrich Scheufele, in front of a packed audience at Baselworld Watch and Jewellery Fair. Speaking at the event, the Co-Presidents outlined how they were able to achieve this milestone.